Responsible Business Report 2024 - Flipbook - Page 25
RESPONSIBLE BUSINESS REPORT
We give
back
Engaging with communities
Supporting and working with our local
communities has been at the core of our
business since we were first established in 1875.
We support a range of charities and community
groups across the UK, from local clubs and
charity fundraisers to large charities helping
people on a national scale. We help in various
ways, including financially, through donations, or
on a practical level with employee volunteering.
Employee volunteering
Our employees are encouraged to take part
in volunteering activities, giving something back
to local communities. This year saw employees
volunteering for a range of deserving causes,
including Marie Curie, The Drinks Trust and
SportsAid.
G I V I N G
B A C K
H I G H L I G H T S
The Drinks Trust
Marie Curie
Age Scotland
SportsAid
The good cause: The Drinks
Trust – dedicated to the drinks
and hospitality workforce
The good cause: Marie Curie –
the UK’s largest end-of-life charity
The good cause: Age Scotland
– the national charity for older
people
The good cause: SportsAid –
the charity supporting talented
young athletes to achieve their
ambitions in sport and life
How we supported: From
fundraising to running a
marketing masterclass to upskill
the future stars of the hospitality
industry, the FUNKIN team
continued its support of this
important charity, which helps
people both financially and
with their wellbeing and skills
development.
How we supported: Marie Curie
is Barr Soft Drinks’ current charity
partner which sees the business
division donating £150,000 over
the three-year relationship,
enhanced by employee
fundraising. In 2023 teams across
our sites embraced a 3-minute
ice cold bath challenge raising
an additional £9,000 to provide
care and support to terminally
ill people and their loved ones.
How we supported: This year
IRN-BRU released a limitededition pair of extra comfy
trousers designed for Christmas
feasting. All trouser profits went
to Age Scotland, providing over
300 friendship calls over the
festive season.
How we supported: Boost Drinks
partnered with SportsAid in 2022
and in 2023 continued its support
by giving some of the UK’s most
promising athletes a social
media masterclass.
25
