Responsible Business Report 2024 - Flipbook - Page 24
RESPONSIBLE BUSINESS REPORT CONTINUED
We support
healthy living
Calorie reduction
Labelling
Our job has always been, and continues to be,
about understanding consumers and their
changing tastes and preferences, and providing
them with great products and choice.
We are committed to providing clear calorie and
nutritional information on our packs and/or our
websites to help consumers choose products that
are right for them. We were one of the earliest
adopters of the government’s voluntary front of
pack nutritional labelling on all our Companyowned Barr Soft Drinks brands, which is a simple
traffic light style scheme, making it even easier
for consumers to find the information they need.
We have significantly reduced the total sugar
content across our soft drinks portfolio and
continue to introduce new and innovative
reduced and no sugar products in response to
our consumers’ changing tastes and preferences
and our desire to reduce total calories consumed.
New price and location restrictions came into
force in England in October 2022, applicable
to High Fat, Sugar and Salt (‘HFSS’) products.
The definition of “high sugar” for standard soft
drinks is greater than 4.5g total sugar per 100ml
and therefore 97% of our current soft drinks
portfolio is HFSS exempt.
The UK Soft Drinks Industry Levy (SDIL), often
referred to colloquially as the “sugar tax”, has an
exemption threshold of less than 5g total sugars
per 100ml, therefore 97% of our soft drinks
portfolio is also exempt from the SDIL.
Responsible advertising and marketing
We take our responsibility in how we market,
promote and advertise our products very
seriously. We advertise responsibly, offer a wide
range of pack sizes to assist with portion control
and, by providing clear nutritional information,
enable our consumers to make informed choices.
We fully comply with all of the appropriate
regulations and in some cases go beyond the
standards set, such as in the area of energy
drinks where our industry code exceeds
regulatory requirements.
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A.G. BARR p.l.c. Responsible Business Report 2024
Research and Development
Our positive portfolio position is supported
by our in-house research, development and
innovation team, which delivers a wide range of
reformulation and innovation projects, using the
experience and capability to optimise recipes
and carry out robust consumer research to
ensure our recipes meet consumer preferences.
S U P P O R T I N G
L I V I N G
H E A LT H Y
H I G H L I G H T
Offering choice
The launch of FUNKIN’s first
non-alcoholic ready to drink
cocktail – Alcohol Free Passion
Fruit Martini – offering choice
to those trying to restrict their
alcohol consumption but not
wanting to miss out on the
vibrant flavour and velvety
smooth texture of a bar-quality
cocktail.
